Viking dreams

In case you haven't heard, Icelandair has just joined the 787 Dreamliner family. Over the weekend they announced a firm order for two of our new airplanes.

It's inspired me to come up with some warm words for our good friends in Iceland. Namely, that I think it's great to see this long-time Boeing customer join in the growing enthusiasm about the Dreamliner.

Icelandair 787 Dreamliner image

Icelandair's 787 Dreamliner. The ancient Viking explorers could have really used one of these to get around.

We've had a strong relationship with Icelandair going back some 30 years. They've been operating Boeing 757s and 767s. And just recently Icelandair's parent company, Flugleidir, purchased 10 Next Generation 737s.

And now the Dreamliner. She's really going to fit in perfectly with Icelandair's rapidly-growing network of long-range routes. They've been flying between North America and Europe. But the 787 will really open up the world for these guys. It gives Icelandair the ability to pursue new markets across the globe. The Dreamliner is the perfect airplane for that kind of point-to-point travel.

You know, it hasn't even been a year yet since we launched the Dreamliner, and already we have 193 announced orders and commitments for the 787. Icelandair is the 16th airline to select the 787. They join another new launch customer, Ethiopian Airlines, which announced an order of up to 10 787s last month.

Icelandair's chairman says that what sold him was the 787's unprecedented efficiency, economics, range, and passenger comfort.

Hearing that great endorsement, it sure seems like the Dreamliner's breakthrough advantages are becoming clear in the marketplace. Clear as a moonlit night in Reykjavik.