We’re venturing into the world of podcasting – and in this case it’s a video podcast. Our airplane marketing site, newairplane.com, has launched the first of several “Webisodes” that you can view online or download.

We’re calling this series, Revolutionizing Flight. The idea is to capture the spirit of innovation at Boeing in an unconventional way. The podcasts feature behind the scenes looks at the people and processes that lead to our breakthrough airplanes.

You can click on the image to go directly to the newairplane site.

The first series of downloadable features will be about the 787 Dreamliner: the Passenger Experience, Advanced Technology, and Environmental Leadership. You’ll notice they not only include interviews with designers and visits to Boeing facilities and engineering offices, but also some high level details about airplane parts and partners.

We’ll do some more 787 related episodes around rollout and first flight. Later we’ll focus on an airline as they configure their 787. And then there will be episodes about the 747-8, and the 777 family.

We’re revolutionizing flight through innovation. And we’d like to give you an insider’s view of how it’s all happening.

View or download the first Webisode here.

In other news today, I see where the A380 has arrived in America for a series of “proving flights.”

There’s likely to be a good deal of media coverage, and rightly so. As we’ve said all along, the A380 is certainly an achievement. People will want to see it. Heck, even I have marveled at how big it is when I’ve seen it at air shows.

But nothing has happened to change our view that in terms of the widebody market, the trend by far is toward medium-sized long-haul aircraft. Airplanes such as the 787 Dreamliner and 777 families – that can take people where they want to go, when they want to go – nonstop and point-to-point, with more frequency choices.

You’ll probably see a lot of coverage in which the A380 is compared side-by-side with the Boeing 747-8. So, just to be clear, these two airplanes serve different markets - the 747-8 has about 100 fewer seats. We think there’s a market there for both airplanes. It’s just that it happens to be a very small one.

As we’ve seen, some airlines can and will include both airplanes in their fleets. And while the 747-8 (in both passenger and freighter configurations) is doing quite well, with more than 80 orders - since launch less than a year and half ago - we think that 747-and-larger-sized airplanes will only make up 3% of the airplane market over the next 20 years.

Something to keep in mind as many of you get your first look at the A380 this week.