As many of you know by now, and have read here in the blog, I will be putting on my blue jeans and boots in about a week and hitting the trail, after 33 years at Boeing.
I promised to let you know what happens next. And I’m happy to report that Boeing has named Randy Tinseth, a close colleague and friend of mine, to be the next Vice President, Marketing here at Commercial Airplanes. And, perhaps more to the point, he’ll be continuing our tradition of blogging!
Some of you know Randy Tinseth from his travels and talks around the world the past year in heading the marketing efforts for the 747-8 program.
Prior to that, he led our overall product marketing endeavors. At that time, Randy and I did a lot of traveling and presenting together in China and other regions around the world. Some people called it the “Randy and Randy” show – he’d focus on the products, I’d talk about the marketing. I’ve worked with Randy T. for many years, but these times in particular, working closely from 2003-2005, were a lot of fun, I think, for both of us.
Tinseth has a really diverse background here at Boeing. He started as a flight test engineer back in the early 1980s, joined the Marketing team in the late 1980s, and then worked as a Boeing sales director for some big U.S. customers, before rejoining the Marketing organization in 2001.
We’re obviously two different people, but we do come from similar backgrounds. We both grew up in small towns – I’m from Oregon, he’s from Montana. Tinseth left his small town and got himself an Ivy League education at Cornell University. As you know, I continued with the small town theme at a certain university in Pullman, Washington!
He has a good sense of humor, but I must say, his is a bit more subtle than mine. You’ll appreciate his clarity and direct approach to the issues and topics we talk about here - with a little sly humor thrown in.
Tinseth is very well qualified and has a very rich background. I think he’s a great choice to continue leading our efforts as V.P., Marketing.
But with all that, in the end perhaps the most important decision criterion was that we did not have to change the name of the blog! (However, we will be changing the photo!)
So, with apologies to Shakespeare .. that which we call our blog, will not have to go “by any other name.” Our humble endeavor will remain, “Randy’s Journal.”
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Comments (29)
I have enjoyed reading your blog very much.
Best wishes to you. Enjoy your retirement.
Posted on April 23, 2007 15:55
I have always looked forward to reading your blogs and I really do enjoy them. I will miss them in the future but also look forward to reading those from Randy 2. Enjoy your retirement. I'm sure you will and perhaps we may meet some time in the future.
Posted on April 23, 2007 15:57
Enjoy your retirement. I enjoyed working with you years ago. I retired late last year and enjoy life close to our grandsons.
Posted on April 23, 2007 20:39
Farewell Randy B
We know you will be
Our Friend in the Sky
When we need to ask Why?
We welcome Randy T !
Posted on April 23, 2007 20:52
Randy, we will surely miss you a lot. I have been following this blog almost since the start and I have to concur with other readers that I could not wait to see another entry in the blog. Do enjoy your retirement, buddy, and my best wishes for any projects you might want to start.
It seems that people have already nicknamed Randy T as Randy 2, which is an easy way to tell you apart. Welcome to Randy 2!! I am sure we will still be reading this blog for many years, continuing with the great material that we have enjoyed so far!!
Posted on April 23, 2007 21:04
A warm welcome and goodbye to both Randys!
Its a pleasure to know the highly successful blog will go on, and Mr Baseler, have a great retirement!
Posted on April 23, 2007 21:08
As a fellow Cornellian, I wanted to say Congratulations to Randy Tinseth for his appointment. Go Red!
Posted on April 24, 2007 02:34
All the best to you !
Really enjoyed reading your blog !
I wish you all the best !
Thanks Randy !
Posted on April 24, 2007 04:08
I’ve been reading your blog every week since February 2005 while I was studying in London, and I’ve learnt many new things from it. Believe it or not one of the reasons I studied MBA was your blog and the way you explained the marketing and product strategy of Boeing, because I understood how interesting they were. Even my dissertation subject (I got distinction for it) was about comparison between Boeing and Airbus wide-body product strategies and of course some of the key sources were your blog, CMO 2006, and the most important one your way of approaching each case and the way you analyzed it.
Now I am working as Marketing Manager of an IT company in Dubai but I am still reading your blog as well as many other sources about Boeing and Airbus; to be honest I am addicted to it! I have recommended your blog to many business students, because to me it a sample of clear understanding and employing theories of strategic management and marketing.
For sure Randy II’s Journal will be interesting like yours, but like many other ones who read Randy’s Journal I really like to read your comments about the industry after your retirement so maybe having a personal blog can be a good idea.
Any way, I thank you again for your wonderful blog, and what you taught me.
All the best and hope you enjoy your retirement.
Posted on April 24, 2007 04:43
I Hope that Randy 2.0 is a good and interesting to read as you are - enjoy retirement
Posted on April 24, 2007 04:58
Happy trails. I have really enjoyed reading your blog and I'll miss your sense of humor.
Posted on April 24, 2007 07:00
Best wishes to you Randy, you will be missed. Maybe you can get a good sailboat and enjoy the San Juan Islands, so close to you.
Best of luck.
Posted on April 24, 2007 08:00
Have enjoyed your blog very much. Enjoy your retirement. Thanks for the writing.
Posted on April 24, 2007 09:21
Good luck and enjoy your retirement! I am looking forward to reading Randy T's blog.
Posted on April 24, 2007 09:39
Hi Randy and Randy!
Please continue to update us with intelligent blog information allowing us laymen to understand the choices Boeing makes in creating superior airplanes.
Many of us really enjoy the way you present information which clearly shows the advantages of Boeing decisions over the competition. Maybe your blog makes a difference to the bean counters of the purchasing airlines. Who knows?
I hope Mr. Randy T will continue this fine tradition.
Best wishes to your retirement and God bless.
Posted on April 24, 2007 12:22
That's great that Randy Tinseth just falls into place like that! I had to laugh when I saw the Simplified blog transition graphic, that mimicked the chart you had showing the shift from 717/727/737/757/767/777/747 into 737/787/777/747. Nice touch! Have fun in your retirement. Maybe later you can make a blog about all the fish that get away ;-)
Posted on April 24, 2007 13:13
I've been following your blog ever since it first came out. It was a part of my routine I looked forward to every week and I hope to continue it with Randy II. Happy Retirement!
Posted on April 24, 2007 15:09
Best wishes Randy! You'll be missed, but not forgotten. I've always appreciated your deft marketing touch. I am sure the Euro's are happy to see you go. They have got to be a bit sick and tired of being schooled by Les Americans...
Posted on April 24, 2007 16:59
Thank you for all the memories Randy. Matching Ties in the transition photos would have been perfect! Take care.
Posted on April 24, 2007 17:47
Hi Randy, Hi Randy,
Once again Randy # 1
I hope you enjoy your retirement and a happy one.
We will miss you on this blog.
We welcome you Randy # 2 for many blogs and great products from Boeing ( To bad you can't give the blog members special tickets or pre enter of service ride on the new 787 as a promotional theme to promote the 787 ).
Any new news on the 747-8I ?
How is it coming along ?
Anyway, welcome aboard Randy # 2
Posted on April 24, 2007 18:50
Congratulations on a great career - I am sure that R2 will carry on with the great tradition of blogging you have started!
Posted on April 24, 2007 19:08
I have enjoyed reading your web log all this time. Glad the new "Randy" will continue the tradition. Good luck and enjoy the rest of your life.
Oh and yes, I really am a Randy.
Posted on April 24, 2007 19:10
I always enjoyed reading your blog!
Enjoy your retirement!
Posted on April 25, 2007 00:34
Congrats to the new Randy!
And, of course, wishing only the best to the retiring (not old) Randy.
Posted on April 25, 2007 09:16
I have read your journal all the time and I have enjoyed it. I wish you all the best for your retirement.
Glad to see that Randys Journal will be go on. Welcome Randy T and wish you'll enjoy your new job.
Posted on April 25, 2007 11:22
Randy and Randy
Goodbye and Hello! At least I won't have to memorize another title.
Good luck to both of you and GO BOEING!
Posted on April 26, 2007 07:24
Randy T.? Shouldn't it be Randy-8 or Randy NG.
I'd like to see an eating contest and footrace to see how fuel capacity and range compare to classic Randy.
Posted on April 26, 2007 09:32
Goodbye Randy. Along with others I hope that you will let us know what you are up to in retirement. Hello Randy 2. I will sure like to keep up with the excitment at Boeing. Can't wait to fly on a Qantas 787!.
Posted on April 27, 2007 00:12
All the best Randy - I still can't believe you won't be staying for the 787 rollout and first flight - now you can enjoy it as one of the Boeing fans like us!
Welcome aboard to Randy Mk 2 - lets hope he continues the very high standards you have set with your blog. We are looking forward to his analysis and the interaction with the many Randy B fans. All the best for your new appointment Randy T!
Posted on April 27, 2007 03:19
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